Fendi JEANS

Adele and Edoardo Fendi founded their namesake line in 1925, opening a boutique next to the workshop where Adele crafted leather accessories inspired by the work of Roman master saddlers. By the 1960s, the brand’s experimentations with furs and leather would make its coats, bags, and shoes synonymous with Italian craftsmanship and postwar style. Today, granddaughter Silvia Venturini Fendi continues the family’s tradition of modernity with an irreverent and artistic approach that reflects the brand’s history. Innovatively treated fabrics are complemented by playful leather accessories like the cult favorite fur Bag Bug and Monster Eye keychains. Fendi has extended these iconic motifs and patterns to jewelry, textile accessories, and iPhone cases, igniting classic designs with modern flair. Sustaining the house’s tradition of Italian craftsmanship, Fendi continues its unparalleled legacy of contemporary luxury.