Raf Simons JEANS

After studying fashion at Antwerp’s Royal Academy, Belgian designer Raf Simons launched his namesake menswear collection in 1995. Immersed in the counterculture of the early ‘90s, Simons pioneered collections that captured the energy of the city’s underground. Inspired by music, sportswear, and youth culture, Simons pairs a minimalist aesthetic with futuristic prints and color schemes in a relentlessly modern blend of high-end materials and fresh interpretations of classic designs. Pop art graphics, collaged photo prints, and playful text detailing inform the brand’s varied and eclectic offerings. With a distinct and innovative style, Raf Simons continues to create collections with a charmingly rebellious spirit.