Rhude JEANS

Founded in 2013 by wunderkind designer Rhuigi Villasenor, young LA-based menswear brand Rhude has managed to garner coast-to-coast accolades in a minimum of time. Villasenor traveled extensively as a child, moving from his native Philippines to Hong Kong, Saudi Arabia, and Thailand before arriving in the US at the age of eleven. Fittingly, a talent for merging disparate cultural influences is evident in his designs, which combine streetwear style with British punk and high fashion sensibilities. Essential T-shirts, lounge pants, and pullovers compose a progressively simple day-to-day look, while jackets and trousers featuring unexpected prints and colorways maintain a rebellious undercurrent. With youthful energy, US-based production, and culture-clashed appeal, the label acts as a keen reflection of new inroads in men's fashion—and anticipates its boldly directional future.