Séfr JEANS

First launched as a specialty vintage shop in 2012, Swedish label Séfr evolves retro silhouettes into clean-cut, contemporary menswear. Long-time friends Messrs Per Fredrikson and Sinan Abi launched the new iteration of their sartorial collaboration in 2016 with a line of original designs. Séfr, meaning “zero” in Lebanese Arabic, offers smart basics with minimalist vintage inflections. Guided by an ethical and environmental ethos, the brand sources its innovative fabric selections from reputable local mills across Europe. Premium quality textiles combined with classic cuts in neutral color palettes give garments a quiet contemporary charm. Influenced by the temperate environment of Sweden, timeless trousers, button ups, and spread collar jackets encourage multifold layering options. Casual yet refined, Séfr’s cohesive design identity is set to span the decades.