Noah TOPS NEW TRANSLATION 2

Crafted as a self-aware attack on consumerism helmed by a designer who witnessed its epitome while working for frenzy-inducing streetwear heavyweight Supreme, Noah mastermind Brendon Babenzien is unafraid to confront the paradox of being a clothing label bringing an anti-clothing stance to relaxed women’s basics. Noah’s premium unisex streetwear delivers economically rousing graphics through transparent and traceable production means, resulting in conscience-appeasing streetwear that preserves an outsider sensibility. The brand’s social conscience is an integral part of every step of their design process, pushing against empty-headed sloganeering by donating profits in direct aid to the causes for which their graphics are raising awareness. Backing up their commendable incentive with an aesthetic that recognizably evokes the equally politically-charged iconography of New York’s early-80’s hardcore movement, there is a notable refinement to Noah’s interpretation of skate culture tropes. With its soft color palette, the brand's American-made hoodies, T-shirts, and caps have proven to be the breakout success of their line, expanding on the gender-fluidity of their early collections to enjoy a universal embrace of the contradictions that define their refreshingly honest approach.