Rahua

Sustainable beauty brand Rahua sets a new precedent for ethical hair care. Founded in 2008 by New York-based partners Fabian Lliguin and Anna Ayers, Rahua combines the duo’s backgrounds in professional hair styling, design, and activism to provide restorative hair products grown from the rainforest. Lliguin was first introduced to the brand’s namesake ingredient, rahua oil, while researching in the Amazon. The brand’s coveted line of classic shampoos, conditioners, and hair masks showcase the omega-9 rich oil, which penetrates dry and damaged hair to provide soothing nourishment from root to tip. Maintaining an unwavering commitment to conservationism, Rahua’s plant-based ingredients are grown in their natural habitats and hand-harvested by local workers compensated at above-fair-trade prices. Rahua’s refined line offers a chemical-free and responsible alternative to synthetic hair care, effectively merging beauty with a life-long commitment to environmental preservation.