Wildkind

Guided by compassion, sustainable principles, and child-like mischievousness, kidswear brand Wildkind was founded in 2017 by sisters Emilia and Johanna Laitanen. The Finnish designer duo channels their love of animals and children’s fashion into a utilitarian-inspired apparel label—one that rejects the use of leather, fur, and other animal byproducts in favor of ethical production practices. Graphic T-shirts, stretchy leggings, and canvas totes are constructed out of GOTS-certified organic cotton and feature striking leopard, camo, and tie-dye patterns. Durable jeans with elasticized waistbands and jackets with sherpa fleece collars arrive in deep lilac and faded orange hues, while rib knit beanies and slouchy cardigans are made to outlast seasonal trends. Wildkind encourages children to consider the planet—its people and its animals—while providing hard-wearing ethical clothing for kids to grow in.