HELMSTEDT

A darling of Copenhagen’s blossoming fashion community, HELMSTEDT adds a whimsical touch to polished womenswear classics. Founded by Emilie Helmstedt in 2018, the namesake label gained swift momentum after receiving the prestigious Magasin du Nord Fashion Prize that same year. Joyful pastel prints saturate the label’s garments—ranging from knit polos and poplin pajama sets to Sherpa fleece jackets—with a childlike charm, while structured silhouettes and simple constructions maintain an air of sophistication. Original yet timeless, HELMSTEDT creates high-quality womenswear staples for the offbeat dreamer.