KIDILL

Founded in 2014 by Hiroaki Sueyasu, KIDILL blends Harajuku street-style with ‘90s punk irreverence. KIDILL takes cues from luxury provocateurs like Vivienne Westwood and Alexander McQueen, while its distinct subcultural edge draws influence from hardcore punk icons like The Dead Kennedys. Exaggerated cuts and deconstructed utilitarian staples define the collection while a series of unexpected collaborations speak to Sueyasu’s idiosyncratic yet directional vision. High fashion concepts and DIY aesthetics find expression in the label’s colorblocked straight-leg trousers, oversized patchwork cardigans, slouchy graphic T-shirts, and razor-sharp studded chokers. Following Sueyasu’s description of “purity in the midst of chaos,” KIDILL finds harmony within dissonance, delivering transgressive silhouettes with sophisticated appeal.