Remi Relief

Japanese surf brand, Remi Relief, was launched in 2007 by designer Yutaka Goto. True to its moniker, a blend of 'remix' and 'reflief,' the menswear label aims to reinterpret Western Americana with a minimalist aesthetic, relieving its clothing of superfluous elements. Produced in Japan from exceptional fabrics, the brand's casual separates cater to refined sensibilities, while also reflecting the downplayed, leisurely vibe of the West Coast. Relaxed button-downs, Hawaiian shirts, and graphic t-shirts referencing skate and surf culture, draw upon traditional beachwear with faded vintage washes, while streetwear-inspired fleece hoodies and classic denim jackets, staples of the all-American uniform, serve as versatile layering essentials. Paired with workwear-inspired shorts or lightweight chambray trousers, Remi Relief’s jersey t-shirts and sweatshirts merge effortless California cool with Japanese craftsmanship and construction to evoke a laid-back sense of luxury.